What is dry dye?

Drydye® Drydye ® Technology is a revolutionary waterless dyeing process which saves 25 liters of fresh water per yard. This clean technology uses pure dyestuff and no chemical additives that dilute performance. The Drydye™ process gives excellent results as far as dye levelness and shade repeatability.

How did Adidas reduce the amount of water used in the dyeing process?

In an effort to reduce water consumption, energy use and a need for chemicals, adidas created the DryDye technology, which uses pressurized CO2 in place of water to dye t-shirts and other garments. In that production run, adidas saved over 1,200,000 liters (317,000 gallons) of water.

Does Nike use natural dyes?

Now Nike is making some steps of their own, with a Plant Color Collection that utilizes natural plant dyes instead of traditional ones. The result is a muted and almost pastel rainbow of color. During a typical leather manufacturing process, scrap pieces are discarded and often end up in a landfill.

How does Nike support eco textiles and sustainable fashion?

The main takeaway from the sustainability report is that 71% of Nike footwear and apparel contains recycled materials. By 2020, Nike is aiming to source 100% of its cotton from certified-organic, recycled, or Better Cotton sources, too.

What is the significance of waterless dyeing?

Clean water and sanitation The waterless dyeing process not only reduces fresh water demand, but also prevents the large volumes of polluted water that are typical of water-based dyeing processes.

What is water less dyeing?

 Waterless dyeing is the process by which dyeing is perform without water. It is the process that used no water and requires less energy than traditional methods of dyeing, while still achieving impressive colors in solids and prints. Waterless dyeing process required less process, time, chemicals, & auxiliaries.

What is Adidas strategy?

The corporate level strategy of Adidas focuses on innovation, trying to produce new products, services and processes in order to cope up with the competition. In 2014 centralised Sales Strategy & Excellency team was created to support all market across the globe and managed by the Global Sales function.

Who is Adidas biggest competitor?

Some of Adidas’ major competitors are Nike, Puma, and Under Armour….Competitors

• Under Armour’s net sales share worldwide in 2020, by region.
• Under Armour’s net sales share worldwide in 2020, by product category.

Why is Nike not sustainable?

Nike received Ethical Consumer’s worst rating for its cotton sourcing policy, because it lacks a clear approach to use of pesticides and herbicides. Cotton accounts for 12.34% of all insecticide sales and 3.94% of herbicide sales, even though cotton covers only 2.78% of global arable land.

When did drydye fabric start to be used in Adidas?

Since then, the product offer integrating DryDye fabric has steadily increased, reaching four million yards of DryDye fabric produced by the end of 2014, and saving 100 million litres of wate r. Limited to apparel so far, this game-changing technology will be introduced to footwear in the 2016 adidas collection.

How is carbon dioxide recycled in Adidas dyeing process?

After the dyeing cycle, the carbon dioxide is gasified, so that the dye condenses and separates from the gas. Thus, the clean carbon dioxide can be recycled and pumped back to the dyeing vessel. The adidas brand first introduced the technology to the market in 2012, with a limited collection of 50,000 t-shirts.

How long do you leave shoes in dyebath to dye?

Mix well. Test color by dipping a paper towel into the dyebath. If color is too light, add more dye. If color is too dark, add more water. Wet the shoes you are going to be dyeing and add them to the dyebath. For a solid dye: Leave shoes in dyebath from 10 minutes up to one hour.

What should I do before dyeing my Shoes?

Before dyeing, remove any visible stains on the shoes. This will help achieve uniform color results when dyeing. Pre-wash item in warm, soapy water without any fabric softener. This helps to remove any finishes that may interfere with dye absorption.