What happened to the ALS Ice Bucket Challenge?
Ice Bucket Challenge co-creator Patrick Quinn, shown in 2015, has died, seven years after his ALS diagnosis. The Ice Bucket Challenge, which took the Internet by storm in 2014, raised $115 million for the ALS Association and more than $220 million around the world for ALS research, according to the association.
How much did ALS Ice Bucket Challenge raise?
The $115 million in donations raised through the 2014 ALS Ice Bucket Challenge spurred a massive increase in The ALS Association’s capacity to invest in promising research, the development of assistive technologies, and increased access to care and services for people with ALS.
Why was the Ice Bucket Challenge successful?
The Ice Bucket Challenge gave everyone a fun way to get involved and to give back. The challenge demonstrated the power of social media. Furthermore, the challenge showed that when the power of social media is effectively harnessed, directed, and managed, it could be a incomprehensible marketing tool.
What are the rules of the Ice Bucket Challenge?
Keep It Simple Stupid, or KISS, is the well-worn design principle stating that simple designs often perform better than complex ones. In the ALS Ice Bucket Challenge, the rules are simple. Accept the challenge and get drenched in ice water or donate to ALS.
Who are the creators of the Ice Bucket Challenge?
Boston college student Pete Frates became diagnosed with Amyotrophic Lateral Sclerosis (ALS) in 2012. Two of Frates friends, Pat Quinn and Corey Griffin, are widely considered to be the creators of the challenge. Some people consider the Ice Bucket Challenge to be a satanic ritual.
What was the impact of the ALS Ice Bucket Challenge?
Opinions expressed by Forbes Contributors are their own. The ALS Ice Bucket Challenge demonstrates the power of social media to influence cause marketing on a national scale. The Challenge was a perfect storm of social media, celebrity and grass-roots philanthropy, producing hurricane-strength viral social engagement during the dog days of summer.
Where do people donate money for Ice Bucket Challenge?
In the US, many people participated for the ALS Association, and in the UK, many people participated for the Motor Neurone Disease Association, although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.