What is direct mail postcard?

Clever postcard design with a clear call to action can pack a punch for business postcards across the board. Direct mail postcards are easy and affordable to send through the mail stream – trust the experts at Modern to make your postcard advertising a breeze for your business.

How much does a direct mail postcard cost?

Mailing Postage The last, but not least (and not the cheapest one) part of direct mail marketing is the postage rate. If you want to send a postcard using U.S. Postal Service it will cost 35 cents each.

Can you mail any size postcard?

To qualify as a postcard, a mail piece must be rectangular and meet these dimensions: At least 3-1/2” high X 5” long X 0.007” thick. No more than 4-1/4” high X 6” long X 0.016” thick.

Are postcards effective marketing?

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new – and they may not be very exciting.

Does it cost less to mail a postcard?

In First-Class Mail, postcards cost less than letters. In USPS Marketing Mail, there is no postcard price. You can mail postcard-sized pieces as USPS Marketing Mail, but you’ll pay the same as a letter. Letters cost less than large envelopes (flats).

Is direct mail advertising cheap?

As far as price goes, as usual, it varies. But Shoning says it can be comparable and even cheaper than sending postcards. “Oftentimes, an ad in a magazine of this type is less expensive than a postcard mailing and reaches an engaged audience.

Is direct mail advertising expensive?

How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign. That’s before they factor in “soft costs” such as their time.

What is the largest postcard you can mail with a postcard stamp?

But to qualify for mailing at the First-Class Mail postcard price, it must be: Rectangular. At least 3-1/2 inches high x 5 inches long x 0.007 inch thick. No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick.

Can you send a 5×7 postcard in the mail?

Mailable Postcard Sizes 5” x 7”, 6” x 8”, 6” x 9”, and 6” x 11” postcards mail at the Standard Letter rate or the First Class Letter rate. 8.5” x 11” and larger postcards mail as Flats, which are subject to higher postage rates.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services.

What should you not put on a postcard?

Be sure to avoid these four common mistakes when using postcards in your direct mail campaigns:

1. Mistake #1: Neglecting to test your campaign.
2. Mistake #2: Using long, complex messages.
3. Mistake #3: Not including a motivating offer.
4. Mistake #4: Forgetting to include your social handles.

How to create a good direct mail postcard?

Following these guidelines can help make sure you create direct mail postcards that produce. The best direct mail postcards use the front space to grab the recipient. Think about it. Your audience receives a pile of mail at home, or has mail brought to their desk at work.

Are there any insurance direct mail postcards that work?

We have worked with hundreds of insurance agents and insurance brokers, and we have tracked the data from all of those campaigns. Above you’ll find examples of the direct mail postcards our actual clients have used with spectacular results.

How to get help with USPS direct mail?

USPS ® offers a variety of mail service classes and postage rates based on mailpiece format and content and mailing volume and delivery options. Get help formatting your direct mail postcards, brochures, letters, flyers, and more. Contact printers and mail service providers for advice.

How often should you send a postcard in direct mail?

Most direct mail experts say that postcard marketing campaigns should touch a prospect between 3-9 times in order to maximize effectiveness. Imagine if your sales team attempted one outbound touch to a potential client and then gave up. You’d probably fire your sales team.