How do you develop competitive intelligence?
How to gather competitive intelligence
- Identify your direct competitors.
- Determine key areas of interest and research goals.
- Gathering external and internal competitive intelligence.
- Centralize competitive intelligence.
- Build competitor profiles.
- Share competitive insights with relevant stakeholders.
What is competitive intelligence program?
Competitive intelligence (CI) is the systematic collection and analysis of information from multiple sources, and a coordinated CI program. It means learning as much as possible, as soon as possible, about one’s external environment including one’s industry in general and relevant competitors.
How do I become a competitive intelligence analyst?
The primary qualifications for becoming a competitive intelligence analyst are a bachelor’s degree in a relevant field and some experience using data to inform the direction of products and marketing strategy for a business.
What does a competitive intelligence professional do?
Competitive intelligence analysts are responsible for collecting data about a business’s key competitors. They investigate a variety of sources to gather insight about what the competition is doing and what they might be planning to do next.
Is Competitive Intelligence ethical?
Since competitive intelligence relies on public information and market research, you can be reassured that the process is ethical and a wise decision.
Is competitive intelligence a good career?
Between the years 2018 and 2028, the competitive intelligence analyst career is expected to grow 10%, making this career a wise investment in your future. Industries continue to become more competitive, with the average company reporting a higher number of competitors over the last several years.
How much do competitive intelligence analysts make?
The average competitive intelligence analyst makes $81,205 in the United States. The average hourly pay for a competitive intelligence analyst is $39.04. The average entry-level competitive intelligence analyst salary is $58,000.
Is competitive intelligence ethical?
What are some sources of competitive intelligence?
A typical competitive intelligence study includes information and analysis from numerous sources. These include the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records and public filings.
Is competitive intelligence a growing field?
The field of competitive intelligence is a growing with 200+ companies supporting at least one aspect of CI. A number of resources exist to educate you on competitive intelligence and the way the field has evolved over the years.
What does competitive intelligence (CI) mean?
It focuses on the external business environment rather than internal matters.
What is competitive market intelligence?
Competitive intelligence is an acute type of market research conducted by a business. With competitive intelligence, businesses use the same type of tactics utilized when conducting market research; however, the focus is to answer more target questions rather than review broad market trends.