What kind of alcohol was Zima?
Malt beverage
Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume….Zima (drink)
| Type | Malt beverage |
|---|---|
| Related products | Smirnoff Ice |
When was the drink Zima discontinued?
Coors tried to rebrand Zima several times, but American consumers were largely uninterested, and it was discontinued in the US in 2008. Nostalgia kept it in many consumers’ minds, however, and re-releases proved people would buy it, even if they joked about drinking it at the same time.
What flavor was Zima?
Introduced in 1993, the lemon-lime flavored drink stayed on the shelves until fizzling out in October 2008. But nostalgia is a powerful force, and just like with Crystal Pepsi, a longing for the past has brought Zima out of retirement; it will hit the shelves again starting on July 4 weekend.
Is Zima a vodka?
ZIMA is a line of premium quality alcoholic beverages for the younger generation. ZIMA Vodka & Liqueurs are premium quality alcoholic beverages that represent the modern incarnation of traditional vodka. …
Why Zima was discontinued?
The company apparently felt this was too great a cost to bear, and Zima was discontinued in October of 2008 everywhere other than Japan, according to The Daily Meal. In 2017, Business Insider reported that, hoping to capitalize on ’90s nostalgia, Zima was coming back for a limited summer release.
Why was Zima discontinued?
What was the original tagline for the Zima drink?
Early advertisements for Zima described it as a “truly unique alcohol beverage” and used the tagline “Zomething different”. Zima offered an alternative to the then-successful wine cooler category. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it.
Is there such a thing as a Zima malt beverage?
Sadly, Zima never gained popularity like Four-Loko or Joose, but after some research, I discovered the plight of this once-forgotten adult malt beverage is still not over. Once distributed in the U.S., Zima was “reformulated” by its manufacturer Molson Coors in 2007, but that’s where things get a little hazy — until now.
What was the first year of Zima mashed?
While sales were decent in Zima’s first year, with an Eater report claiming that 70 percent of regular drinkers in America at least tried the beverage, part one of Zima’s downfall was its flavor.
What was the sales of Zima beer in 1994?
Sales never came close to reaching their 1994 levels, but they did rebound to a respectable 610,000 barrels by 2000. That’s peanuts compared with a flagship beer brand like Coors Light, which sold 16.6 million barrels that year.