What is considered a craft beer?

There was a time when it was clear who made a beer. An American craft brewer, defined by the Brewers Association, has an annual production of 6 million barrels of beer or less, and no more than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member that is not a craft brewer.

What is the difference between craft and regular beer?

Production: Mass produced beer is typically made from cheaper ingredients in order to reduce the price of the final product. Craft beer is made with specific, hand selected ingredients, and it is only produced in smaller batches by master brewers who truly love beer.

Why is craft beer so popular in Australia?

The changing tastes of consumers is one of the main reasons behind this growth. Beer drinkers (and even non-regular beer drinkers) are drawn to the idea of their beverage being “handcrafted” and produced using only high-quality ingredients. The switch to healthy living is also a driving factor.

Why is it called craft beer?

The Move from “Micro” to “Craft” This term was meant to distinguish the small-scale brewers from “macro” brewers, such as Anheuser-Busch and Miller. Despite continuing to brew beer with the same level of care, they were producing too much beer to be considered micro.

Why do people choose craft beer?

Nearly half of our survey respondents drink craft beer because they like to try something new. With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles. And the younger the consumers are, the more likely they are to drink craft beer outside the home, at a pub or restaurant.